Herald Motor Co. brand relaunch


We were asked to refresh and reinvent a brand of retro-styled motorbikes. The brand made a big splash in the marketplace in its first year and has developed quite a following. We are currently producing collateral for the second year marketing plan which will take the brand to even greater heights.


What the client says:

“An absolute joy to work with, artisan seem to understand the customer from day one. They possess the talent and know-how to bring ideas and visions to life, creating living and breathing brands.

They helped us to reinvigorate our motorcycle brand, breathing new life into our identity and helping us appeal to various demographics. The identity artisan developed helped to increase our sales figures by 56% through the creation of POS, dealer support packs and consumer facing communications. We look forward to continuing a fantastic working relationship with artisan for many years to come.”

Phil Gadsby, Encocam

What the designer says:

“Creating a unified brand for Herald Motor Co. was a really exciting opportunity. We developed the brand values of Integrity, Attitude and Authenticity after the initial briefing. Herald had used all the words as part of the briefing conversation, so we focused on them to identify and promote what the brand was about. We created a very retro feel and gave the brand heritage with the colour palette and graphics while using typefaces to add a more contemporary feel and appeal to a younger market.”

Davey Podmore, Creative Director