recent work
brief
to create an innovative advertising campaign for Lansinoh, a market leading company in breast feeding equipment. The adverts would be specifically targeted at fathers through the publication FQ.
solution
we wanted to give the campaign its own unique tone and being targeted at males it was relevant to inject some humour. We created nipples using iced gems and the punchy copyline accross the body. The standout in a very crowded marketplace proved significant to sales.
latest work
