We were asked by Dunlop to breathe new life into their ‘Biomimetic’ tennis material. Working with their star players, we morphed them into the product technologies to create a distinct campaign.
“The artisan team have provided an exciting marketing campaign for tennis that will support our retailers and deliver impressive in-store presence. More than just creative, these guys deliver business solutions that get results.”
“The Biomimetics campaign was very image focused, and required a solid month of retouching to deliver all the combinations of player and scenes.
We began by developing a range of nature based backgrounds that incorporated elements that complimented the unique features of the tennis rackets. A strong colour theme helped to reinforce the message and give each advert it own bold presence”