We’re all seeing more and more video popping up across our digital channels, but why?
Well, it turns out it’s because there’s been a 20% jump in advertising video spend over the last 12 months.
New data from IAB UK dropped the eye-opening statistic that last year, advertisers splashed out a whopping 20% more on video marketing! That’s a significant jump, wouldn’t you say? 😲
Everyone must be realising the power of a good moving picture to grab attention!
What’s behind this big shift towards video?
Many of us are constantly glued to our screens, scrolling through social media feeds, and watching videos on YouTube or TikTok. These videos can be highly engaging, telling stories and capturing attention in ways that static images sometimes can’t.
A well-crafted video can evoke emotions, demonstrate products in action and tell a brand story in a matter of seconds. Let’s face it, our attention spans online can be minimal, to say the least! But, video has a knack for stopping the scroll, whether it’s a short, punchy reel, or a more in-depth YouTube ad.
What role does social media have to play in all this?
Well, social media giants like TikTok, Instagram and Facebook fuel the demand for more video because they are known for prioritising video content and offering innovative advertising formats. Therefore, incentivising brands to invest heavily in video creation to effectively reach and engage their target audiences on these popular platforms.
It’s also worth thinking about professional networking platforms like LinkedIn. They are also now turning to video for thought leadership, company updates, and even recruitment. Video is being recognised across diverse online spaces, not just those traditionally associated with entertainment.
What does the bigger picture look like?
The fact that overall digital ad spend grew by 13% to a whopping £35.5 billion reinforces the trend of digital trying to take centre stage in the advertising world. This growth is fuelled by factors, including:
Increased Online Activity: We’re spending more and more of our lives online, whether it’s for work, entertainment, or communication. This naturally makes the digital space a prime target for video advertisers.
Advanced Targeting Capabilities: Digital advertising platforms offer sophisticated targeting options, allowing advertisers to reach specific demographics, interests, and behaviours. This precision can lead to more effective campaigns, resulting in higher video ad spend.
What does this mean moving forward?
For consumers, they are likely to see even more video content integrated into their online experiences. This could mean more creative ads coming onto their screens, but it could also mean more interruptions to browsing. So, make sure your content stands out and engages your audience!
For businesses, especially those who haven’t fully embraced video, these figures serve as a clear signal. Video is no longer just a “nice-to-have”, it’s becoming an essential part of a comprehensive marketing strategy! So, it’s over to you 🫵
Ready to tap into the power of video for your brand? Get in touch to explore how our videography services can help you make an impact! 💥
01780 484450
enquiries@artisan-creative.co.uk
