Why it’s important to build your brand during the COVID-19 pandemic

Posted: 2nd October 2020

As the COVID-19 pandemic continues to affect the lives of people around the world, lockdowns, business closures, and self-quarantine are causing the economy to stagnate and, as we all know, that’s not good for business.

The idea that all businesses can come out of the COVID-19 crisis unscathed is absurd, and many businesses are already faced with the fact that they might not be able to reopen once the pandemic is under control.

Still, to remain sustainable in today’s unsure business climate, business owners need to continue running their businesses as if it were any other day. That means continuing to engage with customers online and on social media, continuing to streamline business operations, and, most importantly, continuing to grow your brand.

But how can you grow your brand effectively if your business is closed or on reduced operating hours? This is where your marketing strategy comes into play.

The importance of building your brand during the COVID-19 pandemic is apparent when we see businesses going under every day. We must assume that the UK will see a recession very soon and plan for that if we are going to make it through.

With that being said, we are going to take a look at some ways that you can continue building your brand during the COVID-19 pandemic. Let’s get started:

Focus On R&D And New Product Launches- look for ways to improve your products, or create new and innovative products, based on market demand. Where your competition might be slowing down their R&D, you need to ramp yours up.

Prices And Promotions- avoid increasing prices to make up for a declining sales volume. With the economy slowing down, many consumers have less money to spend and they are more cautious when they do spend it. To increase sales, try creating money saving promotions that will attract more customers.

Communication- whether your business is closed due to the lockdown, or you are on reduced hours, always communicate new information and updates with your staff, your vendors, and, of course, your customers. Be open and honest with your communications and you will gain the empathy of today’s consumers, making them tomorrow’s customers.

By continuing to focus on building your brand during the COVID-19 pandemic, you will soon find yourself ahead of your competition and a market leader once the pandemic is under control.

Contact Artisan Creative

To learn more about the importance of building your brand during the COVID-19 pandemic, contact Artisan Creative today.

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