Berghaus ‘Tying the knot’ campaign

The challenge of combining two established brands is never easy and when they are both regarded for quality and have a loyal following, the task is even greater.

Initially the Brasher retailers had to be encouraged to stock the new Berghaus boots and we needed to educate both retailers and consumers that the best of both brands had come together to make a stronger more forward thinking brand that would continue to lead the market.

Considered innovative creative was developed to bring about the change in the market with great success and the new Berghaus footwear brand continues to thrive within this competitive market.