Dunlop ‘Biomimetics’ campaign


We were asked by Dunlop to breathe new life into their ‘Biomimetic’ tennis material. Working with their star players, we morphed them into the product technologies to create a distinct campaign.


What the client says:

“The artisan team have provided an exciting marketing campaign for tennis that will support our retailers and deliver impressive in-store presence. More than just creative, these guys deliver business solutions that get results.”

Ben Fell, Head of Marketing and Communications, Sports Direct

What the image retoucher says:

“The Biomimetics campaign was very image focused, and required a solid month of retouching to deliver all the combinations of player and scenes.

We began by developing a range of nature based backgrounds that incorporated elements that complimented the unique features of the tennis rackets. A strong colour theme helped to reinforce the message and give each advert it own bold presence”

Kevin Neal, Photographer & Retoucher