Mira Showers ‘360°’ campaign

We were asked by Mira to help them launch an innovative new shower head.
The shower head spun 360°, so we took this as our starting point to create collateral ranging from
packaging to direct mail pieces – all with a bit of a spin, on the spin!

What the designer says:

“Mira approached us with the 360 name and wanted us to run with it. Everything we created, from the direct mail item to the flip brochure, had movement at its very heart. We utilised the flipping mechanic of the shower head as the starting point to really emphasise what made this product different. The aperture in the packaging meant that the product could be tested while it was sat on the shelf and the mirror board behind reflected the product from all angles.”

Davey Podmore, Creative Director